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Fishing for clients?
I can help make sure you've
got the right bait. I've read countless press releases over my
10 years as an editor and writer so I know what captures a journalist's
attention. A couple of years ago I wrote a press release for
a small brewery in Boulder County, Colorado, announcing their
new no-smoking policy. The story landed on the front page of
the daily paper and a spot on CNN Headline News. On my first
project with Scarpa, the director of marketing said I "nailed"
the catalog copy on the first shot. Below are some samples of
actual, unedited text I sent to clients. What can I do for you?
Press releases
"Micron
20 product anouncement," Emu Ridge (Australian wool
footwear and apparel)
Catalog Copy
Women's
footwear position statement, 2002 Scarpa USA Catalog
Product
descriptions for 2002 Scarpa USA Catalog
(hiking and mountaineering boots),
Advertorial
"Mountains
Promise Storybook Holiday" (Advertorial insert in the
Denver Post), Colorado Ski Country, December 1999
"Freeskiing:
Putting the Fun Back Into Two Boards"
(Advertorial insert in the Denver Post), Colorado Ski Country,
February 2000
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